AI Location Prompt Generator for Tradespeople

Why we built this tool

The web is being filled with low-quality, generic, AI-rewritten content — and it's hurting honest tradespeople. Google's ranking systems are pushing back hard against this kind of content (especially for trades, which Google classes as YMYL — "Your Money or Your Life" — because the work affects safety). Pages full of AI-generated filler now rank worse than they did two years ago. That trend will only continue.

We built this tool to help raise the standard, not lower it. The prompts it produces are designed to force AI tools (ChatGPT, Claude, Gemini) to use your real-world experience instead of generic filler. But that only works if you actually feed it your real-world experience.

How to use this tool properly

1. Fill the form in honestly and in detail. The "Real Job Examples" field is the most important. Even one anonymised real story dramatically improves what AI produces. Vague inputs produce vague outputs.
2. Treat the AI output as a first draft, never a final page. AI gets you about 70% of the way there. The remaining 30% — the bit that makes the difference between "ranks" and "doesn't rank" — is the human polish.
3. Read every word before publishing. Edit anything that doesn't sound like you. Remove generic phrases. Add a sentence or two in your own voice. Swap out any examples that aren't quite right.
4. Add real photos from your jobs. Stock images don't help you. Photos from actual work — with proper alt text — are direct E-E-A-T evidence no AI can replicate.
5. Never copy-paste straight to your website. This is the biggest mistake we see. Pages published verbatim from AI rank poorly, hurt your domain reputation, and damage trust with the customers who land on them.

The honest truth about AI content

AI is good at structure, comprehensive coverage, and producing strong first drafts quickly. AI is bad at sounding genuinely human, capturing your voice, and producing content that only a professional, experienced tradesperson could write. Google's systems and your potential customers can both spot the difference — even if it's subtle.

A page that reads like it was written by an actual electrician/plumber/builder with years of real experience will always outperform a page that reads like it was written by an algorithm. That's not us trying to sell you something — that's just how Google now works, and how customers now read.

When to use this tool vs hire a human writer

Use this tool if: you're writing your own content, you're prepared to put real effort into the form fields and the editing afterwards, and you understand the output needs human polish before publishing.

Hire a real writer (us, or anyone good) if: you don't have time to do the editing properly, you want content that's genuinely indistinguishable from a human-written piece, or you want pages that compete at the highest level for competitive keywords. Our copywriting service costs less than most tradespeople think — and produces work that ranks where AI content struggles. Get in touch if you'd like to chat about it.

Our ethos

We don't want to flood the web with more generic AI content. We built this tool because we'd rather give tradespeople a structured, honest way to use AI properly than watch them paste low-quality content straight from ChatGPT and damage their own websites in the process. If you use this tool the right way, your content will be better than 90% of what's out there. If you skip the editing step, it'll be no better than the rest. The choice is yours — but we wanted to be straight with you about it.