Websites and SEO for Tradespeople. Get found on Google, win more work, and keep it coming.
Custom built websites, proper SEO and content written by real people, worked on every single month. No templates. No AI churn. No promises we can’t keep.
Built and run by Gary Pratten, an ex electrician who’s been writing code since he was a kid and building websites and marketing for tradespeople for nearly 20 years. He’s got a small, dedicated team behind him. Big enough to look after you properly, small enough that you’re never just a number.
£137 + VAT a month, no set up fee.
What’s included every month:
From a Google search to a booked job
Your website, your SEO and your enquiries shouldn’t be three separate headaches. We join them up into one system that brings you work.
Get found
Ranking on Google isn’t a switch you flick. It’s steady work, month after month. We build your site around what your customers actually search for, with a page for every service and every area you cover, and we keep adding to it.
Win the enquiry
A fast, secure website custom built on Drupal, not a template. Clear enquiry forms with spam protection, plus click to call and WhatsApp, all designed so visitors get in touch instead of hitting the back button. Whether they enquire at lunchtime, late at night or on a Sunday, the enquiry lands with you.
Book the job
An enquiry is only worth something if you act on it. We connect your website straight into the systems you already use, so every lead lands where you work and nothing slips through the cracks.
Already using ServiceM8, GoHighLevel or another system? Keep it.
Your enquiries don’t just come from your website. They come from phone calls, leaflets, emails, word of mouth and your van. You need one system that handles all of it, and it should be the one you chose, not one you’re forced into.
The all in one app trap
The My Local Trades way
Hands on integration experience with the platforms tradespeople actually use:
“Everybody works differently. I’m not going to tell you how to run your business. I’ll make your website fit around it.”
Gary Pratten, Founder
Is your website actually bringing you work?
Websites for Tradespeople, SEO for Tradespeople and Copywriting for Tradespeople
A website that looks nice but sits on page five of Google is just an expensive business card. If yours isn’t ranking, isn’t bringing in enquiries, or is a pain to get updated, it’s costing you work every week.
We ONLY work with tradespeople, and we have done since 2008. Our team has direct experience of the trade, from being on the tools to wholesale supplies, so we know what your customers search for and what makes them get in touch.
It’s a genuine Done For You service. Every website is built from the ground up using SEO techniques, written by our team and looked after every month, so you can get on with the job.
Our sole focus is getting you enquiries. If you just want a pretty website, we’re not the right people. If you want one that works for you, let’s talk.
Unlike directory sites, where you disappear the day you stop paying, the Google ranking we build is yours. It’s your website, your domain, your reputation.
Some of our longest standing customers don’t need any other marketing at all.
Book a chat with GaryWhat I won’t promise you
I’ve watched trade marketing companies come and go for nearly 20 years. Big promises, a quick buck, and gone within a couple of years. Their customers are left with nothing. That’s not how I work, and it never will be.
No Google ranking guarantees
Nobody controls Google. Anyone who guarantees you a position is either kidding themselves or kidding you. What I will promise is the work, done properly, every single month.
12 months, then month to month
Building a custom website and proper SEO takes real work up front, and it takes time to pay off. The first 12 months covers that. After that you’re on a rolling monthly plan, and you stay because it works.
One trade per patch
I won’t take on two of the same trade chasing the same searches. I’d be competing against myself, and that’s no good to anyone.
No chasing shiny objects
Seen something new on Facebook and want it on your site? I’ll always ask one question first: will it bring you enquiries? If it will, we’ll do it. If it won’t, I’ll tell you straight, because that’s what you’re in business for.
Gary Pratten
Founder, Lead Developer & SEO
Why tradespeople choose My Local Trades
Gary was on the tools before he ever built a website. Every single thing we do is built around the trades, because we understand your world from the inside.
Built by the trade, for the trade
Founded by an electrician, not a marketing graduate. We know what your customers search for and how to turn that search into an enquiry.
Custom built on Drupal
Every site is custom built on Drupal, one of the most secure platforms on the web. No off the shelf templates. Gary codes it himself.
Written by people, not AI
Every page and every blog is written by our team. Real people who understand the trades, your customers and what Google rewards.
Unlimited pages & updates
New service, new photos, new reviews? Send them over and we’ll add them. No page limits, no extra charge.
Your own WhatsApp group
No portals, no ticket queues. Send photos, job updates and questions straight to the team from your van.
You get Gary
Not a junior account manager reading from a script. Up to an hour’s call with Gary every month to plan what’s next for your business.
Written by people. Every word.
Plenty of companies say they write every word. Then they press a button and let AI fill the pages. It’s cheap, it’s quick, and Google is getting better at spotting it every month. We don’t do it.
Every page and every blog we write for you is genuinely written by our team: people who understand the trades, your customers and your area. It’s been central to how we work since long before AI was a talking point.
Where AI genuinely helps you, like automation and handling your enquiries, we use it. Where it cuts corners on your website, we don’t.
Our philosophy
“AI is a tool, not a replacement for expertise. We use it where it helps, never where it harms.”
Google’s guidance is clear: content should be written for people, not search engines. Human expertise, local knowledge and genuine craft is what gets your website ranking and converting.
“Since using Gary, we’ve had 200 clicks a month through our website.”
“Gary very quickly made us a whole new website with all the SEO stuff behind the scenes, which is what brings all the leads to your website.”
Joe & Alex · Tide Electrical · tideelectrical.co.uk
Read the full transcript
Hello, Joe and Alex here from Tide Electrical. We’re here to do an online testimonial for My Local Trades.
So, we used to have a website and it looked amazing. However, it didn’t quite do what we were after, it was more just something to fill the space in Google. We used our domain just so that we had a website, for a bit of reassurance for customers that don’t know us.
However, once coming across Gary Pratten and his team at My Local Trades, we realised actually there’s a much better way to do things. Gary very quickly made us a whole new website with all the SEO stuff behind the scenes, which is what brings all the leads to your website.
Part of the package you get with Gary and his team is he sets up the website, he manages the SEO, and he does two monthly blogs for you. Blogs are very important because this is what your customers look for. So when your customers are typing their keywords into Google, that makes sure your website is top.
Gary and his team are extremely responsive. They get back to us within an hour or two pretty much 90% of the time. We have a WhatsApp chat dedicated to our business where we can frequently make contact with him and his team. We can also give them any edits we want to the website. For example, if we want a “meet the team” page, it’s done within hours.
Since using Gary, we’ve had 200 clicks a month through our website. This has increased website traffic and enquiries. And I cannot stress enough how much great value for money Gary’s services and all of his team are.
So, thank you to the guys. Thank you to My Local Trades from Tide Electrical.
Don’t just take our word for it
“I can honestly say that our experience of My Local Trades has been an absolute pleasure. They have created a fantastic website for our business. Nothing has been too much trouble, and everyone in the team has been friendly and very helpful. The website has already brought in a good number of customers in a short space of time.”
Justin, Wessex Electrical Services Ltd
“Gary knows his stuff. Has done wonders with my website improving its ranking and setting it up for SEO. Gary explains things brilliantly. Don’t use him though because then he might have less time to spend on my website. It’s like not recommending a really nice restaurant for fear of not getting a table!”
Paul Higgins
“Gary is very professional, knowledgeable and very helpful. I have my website built and maintained by Gary and he is doing a brilliant job. He was always available for a chat when I needed help. Highly recommend!”
DNA Father and Son’s Electrical Ltd
“Gary goes above and beyond to meet the needs of anything I request. I wanted my own heat loss calculator embedded, and by lunchtime he had created and installed it. Every month my website visits have increased dramatically. If you’re looking for someone genuinely interested in the growth of your business, Gary is your man.”
Steven Thompson
“My enquiries from potential customers online have increased unbelievably since employing My Local Trades. With his previous experience as a tradesman himself, his methods of creating and maintaining a webpage for electricians are something special. Real pleasure to deal with.”
Dom Robinson
“Gary & My Local Trades have a wealth of experience and knowledge in the online marketing world. Gary and his company provide a depth and quality of service that is unrivalled. I would recommend anyone to give them the opportunity to change your views on outsourcing your online marketing.”
Carl Firmstone
One package. Everything in it.
No set up fee, no page limits, no hidden extras. One fixed monthly price that covers your website, your hosting, your emails and the ongoing work that gets you found.
We don’t compete on being the cheapest. We compete on doing it properly, and on still being here for you in ten years’ time.
Want human written blogs or Google Business Profile management too? See all our prices and add ons.
Website & SEO package
£137 + VAT a month
No set up fee. 12 month initial term, then rolling monthly.
Book a chat with GaryWhat happens when you join us
It takes four to six weeks to get your new website live. We tell you that from day one, because we’d rather do it properly than rush it out.
A proper chat
Up to an hour on a video call with Gary about your trade, your areas and the jobs you want more of.
We build it privately
Custom built and written by our team, then Gary walks you through it before it goes live.
Live, and we keep going
Your site goes live, and the real work starts, every single month.
The people behind your results
A small, dedicated team that genuinely cares about your success.
Gary Pratten
Founder · Lead Developer & SEO Manager
I founded My Local Trades in 2008 after a career as an electrician. Since then I’ve built and project managed more Drupal websites than I can count. Many of my clients have become genuine friends.
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Lisa
Line Manager & Accounts
Passionate about outstanding service and building strong client relationships. Countryside explorer, sci-fi reader and lover of unpopular music.
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Lillie
Content & Customer Support
Supports customers, writes blogs and keeps website content fresh. Excited to be part of this wonderful team and loves learning something new every day!
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Becky
Creative Writer & Customer Support Assistant
Writes blogs and keeps customers’ website content fresh. Loves the creative side of the job, and outside work keeps busy with her fiancé, three boys and their dog, Bailey.
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Ranjali
Content Writer
Former science teacher bringing a unique perspective as the daughter of an experienced tradesperson. Writes quality content and blogs that keep our clients ranking on Google.
Read more →Let’s get your leads coming in organically.
Book a free chat with Gary. No pressure, no jargon, just one tradesperson talking to another about what’s possible for your business.
Book a chat with GaryOr call 01634 553875
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