Who is the customer you want more of? Fill this in and you'll get a clear description of them in a few lines, ready to use when you write your website, your adverts or your AI prompts.

Why it's worth doing

Most trade websites try to talk to everyone, and end up talking to no one. When you know exactly who you want to work for, every page gets easier to write. You know which jobs to show, which questions to answer and what to say to get them to pick up the phone.

Think of your best customer from the last year. The one who paid on time, let you get on with the job and told their neighbours about you. That's who this is about.

Describe your ideal customer

What to do with it

  • Keep it next to you when you write a page. Ask yourself whether that customer would care about what you've just written.
  • Paste it into ChatGPT or Claude at the start of any writing job, so the AI knows who it's writing for.
  • Use it with our service page, location page and blog prompt generators.
  • Choose your photos and reviews with them in mind. Show them jobs like theirs.

Want a website that talks to them?

We build websites for tradespeople, written around the customers you actually want. No set up fee, one monthly price.

Book a free chat See what you get