What you get with My Local Trades
Everything we do comes down to one question: will this bring you more enquiries?
A website isn't there to look pretty. It's there to make your phone ring. If you just want a nice looking website, I'm honestly not your man. But if you want a website that works as hard as you do, here's exactly what you get, from the first chat to years down the line.
Book your first chat See the pricesA quick word from me
If you're one of my customers, I totally get it. You pay me every month, and you probably sometimes sit there and think, "What's Gary actually doing for that?" Most of what I do happens in the background, so you don't see it. And if you don't see it, it's easy to assume nothing's happening.
That's not the case, and I want you to know what's going on. I keep an eye on your Search Console. I track your enquiries. I'm constantly fixing, tweaking and optimising your site so Google understands it. I even have a member of my team, Lillie, whose main job is reaching out to every one of my customers and asking for content for their website.
Here's the honest bit. I can optimise all day long, but without content from you, there's only so far I can take your site. Send me your photos, your jobs and the services and areas you want to be found for, and I'll get you ranking. If you don't tell me, I don't know. So use me. That's what I'm here for.
I understand writing content doesn't come easily or naturally to most tradespeople, and that's fine. That's exactly why we're here: to help, advise and guide you through the whole process.
And if you're thinking of getting AI to write your content, think again. AI isn't you. It doesn't understand your business or your trade like you do, no matter how much you try to train it. If you were sitting next to me right now and I asked you how you go about fitting a consumer unit, you'd have no trouble talking me through the whole job, start to finish. That's something AI can't replicate. There's nothing better than content that comes straight from you.
That said, I've built some free tools to help. They walk you through a detailed form and give you a proper prompt to paste into your AI, so it's working from your specific instructions, not some vague one liner. Because here's the thing: AI can be a good tool, but it's only ever as good as the person using it.
You can find them here: service page prompt generator and location page prompt generator.
Gary
From first chat to live website
Here's how it works, step by step.
Getting started
- 1A proper chat firstA video call on Google Meet, up to an hour, so I understand your business, where you work and the jobs you want more of. No hard sell. If it's not right for you, I'll tell you.
- 2A quick onboarding formI was an electrician for years, so I already know what a trade business needs. The form just covers what makes yours different.
- 3We build it privatelyOn a private address, so nobody sees it until you're happy with it.
Your walkthrough
- 4Your own WhatsApp groupWith you and the team. That's where everything happens from then on.
- 5Time to look it overAbout a week to look through the site in your own time.
- 6A screen share call with meI walk you through how the site works, why it's built that way, and how it's going to bring you work.
- 7Honest advice on changesI make the changes that will help. If something won't bring you enquiries, I'll tell you and we'll talk it through.
Going live
- 8Your website goes liveOnce you're happy with it.
- 9Your emails, sortedWe set up your business emails, or move your existing ones across so you don't lose a single one.
- 10Search Console and MLT TrackerWe connect Google's own tools, and you get your own MLT Tracker login to see visits, pages viewed, phone clicks and WhatsApp clicks.
What's on your website
This isn't a five page brochure site that sits there doing nothing. It's built around the places you work and the jobs you do, and it grows over time.
- Location pages for the towns and villages you cover
- Job type pages for the specific work you want more of
- A blog to share your knowledge and keep your site fresh
- A portfolio to show off your work
- FAQs that answer the questions customers ask you every day
- Meet the team so people know who'll be at their door
- Video sections to show you and your work in action
Ongoing support
There's no such thing as a website you can build and leave these days. The websites that win work are the ones that keep growing. That's where most of what we do happens.
Just send it on WhatsApp. Finished a job and taken some photos? Send them straight to your WhatsApp group. No logins, no passwords. We'll get them on your website.
We check in with you. The team will be in touch regularly, asking for photos, news, blog ideas and content for your location and job type pages. You don't have to remember, because we'll remind you.
Help with the writing. You're brilliant at your trade, but nobody expects you to be a writer. We have free tools that make it easy, we'll guide you on what to write, and if you'd rather hand it over completely, we offer a blog writing service as an optional extra.
Time with me
Up to an hour every month
Book a video call through my online calendar. I keep early morning and evening slots, because I know you're on the tools during the day.
Regular reviews
I encourage every customer to book in at least every two or three months. We go through what's working and what to do next.
I keep an eye on things
I track your website's enquiries and check your Google Search Console regularly. If something needs attention, I'll spot it.
Something you own
Some of my customers have been with me for years and don't do any other marketing at all. Their website brings in enough enquiries on its own, all from Google, without paying for a single click. Every page, every blog and every photo builds up your reputation with Google over time. It's yours. You're building something.
Directory sites
- You're listed while you pay the monthly fee
- The day you stop paying, you're gone
- You've built nothing of your own
Your own website
- Every page builds your reputation with Google
- Your rankings grow year after year
- It's yours, and nobody can take it away
Be careful with companies selling quick AI websites. AI is a brilliant tool, and I use it myself. But a tool is only as good as the person using it. Plenty of new companies churn out AI websites without the SEO knowledge to get the basics right, and a site that looks great on launch day can quietly slide down Google over the months that follow.
Before you sign up with anyone, ask how long they've been doing this, who writes your content, and what happens to your rankings if something goes wrong.
Straight talking, always
If it only needs a few bits doing, I'll tell you. If it needs rebuilding from the ground up, I'll tell you that too.
Ask me what I think of your current website and I'll tell you, and I won't try to sell you something you don't need. I couldn't sleep at night if I took someone's money and didn't deliver what I'd promised.
Anyone can put words on a website, and actions speak louder than words. So give us the chance, and we'll prove it to you over time, the same way we have with customers who've been with us for years.
Simple, honest pricing
No complicated tiers and no paying more for extra pages. Everyone gets the same service for the same price.
Your website
Everything on this page. No limit on pages, keep sending us content and we'll keep adding it, plus up to an hour with me every month.
Google Business Profile Optional extra
Your profile properly filled in, plus two posts a month making full use of the space Google gives you.
Blog writing Optional extra
Two blogs a month, written by our team around your jobs and the areas you cover, linking through to your location and job type pages. That's £63.50 a blog.
The lot Save £34 a month
Your website, Google Business Profile and blogs all together.
The optional extras are available to website customers.
Every word we write for you is written by a real person. We don't use AI to write your content. Never have, never will.
The people behind it
I was an electrician before I ever built a website, and I've been doing SEO and building websites for tradespeople for over 20 years. I know your world, because I've worked in it.
Lisa, Lillie and Becky are the people you'll be chatting to on WhatsApp, and I'm the person you'll see on your calls. We're not a faceless company and we're not going anywhere.
Let's have a chat
If you want a website that brings in work and keeps bringing it in, get in touch and we'll book in your first chat.
Book your first chat