Please read this before you use the tool
A quick, honest note from us about how to actually get something worthwhile out of AI writing tools.
Why we built this tool
The web is filling up with low quality, generic content rewritten by AI, and it's hurting honest tradespeople. Google is pushing back hard against it, especially for trades. Google treats trade work as "Your Money or Your Life", because getting it wrong affects people's safety and their money, so it holds those pages to a higher standard. Pages full of AI filler rank worse now than they did two years ago, and that's only going one way.
We built this tool to help raise the standard, not lower it. The prompt it builds makes ChatGPT, Claude or Gemini work from your real experience instead of churning out the usual filler. But it only works if you actually give it your real experience.
How to use it properly
- Fill the form in honestly and in detail. The real jobs box matters most. Even one real job, with the names left out, makes a huge difference to what the AI writes. Vague answers get you a vague page.
- Treat what the AI writes as a first draft, never the finished page. AI gets you about 70% of the way. The last 30% is your polish, and that's the bit that decides whether a page ranks or not.
- Read every word before you publish it. Change anything that doesn't sound like you. Cut the generic phrases. Add a sentence or two of your own. Swap out any examples that aren't quite right.
- Add real photos from your jobs. Stock photos don't help you. Photos of your own work, with a proper description, are proof of experience that no AI can fake.
- Never paste it straight onto your website. This is the biggest mistake we see. Pages published word for word from AI rank badly, drag your whole website down and put off the customers who land on them.
The honest truth about AI content
AI is good at structure, covering a subject properly and getting a decent first draft down quickly. It's bad at sounding like a real person, it can't capture your voice, and it can't write the things only an experienced tradesperson knows. Google can tell the difference, and so can your customers, even when it's subtle.
A page that reads like it was written by an electrician, plumber or builder with years on the tools will always beat a page that reads like it was written by a computer. We're not saying that to sell you something. It's simply how Google works now, and how people read now.
Use the tool, or hire a writer?
Use this tool if you're writing your own pages, you're happy to put real effort into the form and the editing afterwards, and you understand the AI's draft needs your touch before it goes live.
Hire a real writer (us, or anyone good) if you haven't got time to edit it properly, you want a page that reads like a person wrote it, or you're up against tough competition for busy search terms. Our writing service costs less than most tradespeople think, and it ranks where AI pages struggle. Book a free chat if you'd like to talk it through.
Why we're doing this
We don't want to add to the flood of generic AI content. We'd rather give tradespeople a proper, honest way to use AI than watch them paste whatever ChatGPT spits out and damage their own websites. Use this tool the right way and your page will be better than most of what's out there. Skip the editing and it'll be no better than the rest. It's your choice, but we wanted to be straight with you.
Before we open the tool, please tick to confirm:
We ask because Google now pushes unedited AI pages down for trades. We want this tool to help your rankings, not hurt them.
Write a service page Google will want to show
This tool builds a ready made prompt for ChatGPT, Claude, Gemini or any AI writer, to produce a service page that ranks in Google as it is today, not the Google of five years ago.
Broad pages like "lighting" or "rewires" struggle. Focused pages like "outdoor lighting installation in Kent" or "kitchen spotlights in Medway" give you a far better chance of being found by the customer searching for that exact job. But the page only ranks if it genuinely helps and shows real experience.
Google now rewards pages that show Experience, Expertise, Authority and Trust. For trades, experience is the big one. It means a page that proves you've actually done the work, not the usual "we're local and reliable" filler.
The more real detail you give the form, the better the result. It asks for the things only you know: real jobs of this type, how you work, the parts you use and the mistakes you see others make. That's what puts you ahead of competitors still publishing generic AI pages.
AI is a writing assistant, not a ghostwriter. For electrical, gas and building work, Google pushes down pages that read like AI filler, and your real answers in this form are what stop that happening. Always read, edit and add your own voice before you publish.
Fill in as much as you can. The section marked Most important makes the biggest difference. Your prompt builds on the right as you type, and when you're happy, copy it into your AI tool.
Rather we wrote it for you?
We write service pages, location pages and blogs for trades every month. Real people, your real jobs, no AI writing.
Book a free chat See what you get