Most electricians I speak to have a WordPress website that “looks alright” — but it doesn’t bring in the work.
Sound familiar?
There’s a good reason for that. The majority of websites out there aren’t built to perform — they’re built to look good and tick a box. And behind the scenes? It’s usually just a pre-built WordPress theme, thrown together by someone who can’t code and doesn’t understand SEO or how tradespeople actually win business online.
That’s not a website — that’s a brochure. And that’s why it's not working.
The Truth About WordPress: It’s Popular, But Not Powerful
WordPress is everywhere because it’s easy. But easy doesn’t mean effective. In fact, here’s what usually happens:
- A “web designer” picks a premade WordPress theme.
- They fill out some templated boxes.
- Add some stock photos and your contact info.
- And send you an invoice.
But guess what? They’re not developers. They’re not SEO experts. And they’re definitely not focused on whether your website generates work, leads, or local visibility.
WordPress might be just about okay for a small blog or hobby site. But when it comes to serious trades businesses, where your website needs to grow with your reputation, stay lightning fast, and rank high on Google in competitive local areas — it falls short.
Enter Drupal: Built for Scale, Performance, and SEO
Drupal is what I use to build every electrician website at My Local Trades — and there’s a reason for that.
- Scalable and Future-Proof
Unlike WordPress, Drupal is built to grow. Whether you’re starting with 5 pages or expanding to 500, Drupal doesn’t slow down or require a full rebuild. You can keep the same site and structure for years — upgrading and adding features without losing your content, your URLs, or your SEO equity.
- SEO-First Architecture
Drupal has SEO in its DNA. Clean URLs, structured data (schema), XML sitemaps, and lightning-fast performance come baked in. Plus, powerful modules like Metatag allow precise control of your page titles, meta descriptions, Open Graph tags, and more.
That means better indexing by Google — and better rankings for your services in your local area.
- Custom-Built for Your Business
Every site I build is done from the ground up — no off-the-shelf templates, no bloated plugins, and no generic waffle. Just clean, fast, fully bespoke websites designed specifically for tradespeople.
And because it’s built in Drupal, I have complete control — which means you get a site that works harder for your business. Whether it’s a custom quoting tool, booking system, or lead capture form, it’s all integrated and optimised.
The Harsh Reality: Most “Web Designers” Aren’t Developers
If someone builds websites but doesn’t understand how Google works, can’t write code, and doesn’t test performance — then they’re not a real developer. They’re a box-ticker.
Your website is your online shopfront. Would you trust an apprentice who’s never touched a wire to rewire your customer’s house? No? Then don’t trust someone who just installs WordPress and fills in a theme to build the foundation of your business online.
Final Thoughts: Be Smarter Than Your Competitors
If you want a website that:
- Works 24/7 to bring you qualified leads,
- Outranks other electricians in your area,
- Is built to grow with your business,
- Never needs to be rebuilt from scratch again,
…then Drupal is the answer — and I’m the developer to build it for you.
Ready to stop wasting money on WordPress fluff and get serious about your website? Let’s talk.
