When you are busy running a trade business, your website is often the last thing on your mind. At the same time, it is one of the most important tools you have for bringing in new customers.
Every now and then I get asked, “Can I manage my own website? Can’t it just be like Mailchimp or Canva where I drag and drop things?”
It is a fair question. The truth is, a proper website built for tradespeople works very differently to a drag and drop editor. And that is actually a good thing.
Why drag and drop is not always the best option
Websites like Wix and Mailchimp are designed to be simple. You drag, you drop and you publish. That might sound easy but the reality is often very different.
With these systems you can end up with:
- Poor search engine optimisation, which means Google cannot find your business easily
- Layouts that look messy or do not fit your brand properly
- Short term results, but no long term growth
When we build your website, it is done in a way that is search engine friendly first and foremost. This means when a potential customer searches “electrician near me” or “rewire quote”, your site has the best chance of being found.
Why most Electricians do not manage their own websites
Think about it. You would not expect a customer to rewire their own house after watching a quick video online. They call in an expert. The same applies with websites.
Most electricians and tradespeople do not have the time to update and optimise their site properly, and that is where we come in. As part of your package with us, we handle the updates, add new pages, sort out SEO tweaks and deal with all the behind the scenes work that keeps your site performing.
What if you want to manage it yourself?
Of course, some people like to be more hands on. With our websites you can add content yourself if you want to, but we will always guide you on the best way to do it. That way you do not accidentally harm your SEO or make things confusing for your customers. And if you would rather leave it to us, you can relax knowing it is being done properly.
The bottom line
Your website is not just a brochure. It is a tool that needs to work hard for your business. Letting the experts manage it means you can spend your time doing what you do best, which is running your business and looking after your customers.
At My Local Trades we make sure your website not only looks professional but is also built to bring you more leads, more calls and more bookings, without you needing to drag and drop a thing.
