As a local trades person you obviously want to target people who are looking for your services in your local area/s. So when you send out flyers and all your other offline marketing materials, you would only have these delivered in the areas in which you carry out your services. So are you doing the same for your online marketing?
What are Rich Results?
By adding Rich Results in your website pages code, tells search engines like Google you are a local business and where that business operates. Rich results are when you do a Google search and you see things like reviews, photos and videos next to the relevant search listing. More information on Local Business Rich Results Structured Data can be found in Google's official documentation here: https://developers.google.com/search/docs/data-types/local-business
We at My Local Trades are real people with real understanding of budgets, therefore we are confident all our websites will suit your budget! We don't use off the shelf themes, we build you a website and theme that you will own completely that is designed from the ground up around you and your business.